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The Haines Group (THG) has been a marine industry leader since being founded in 1959 by John Sydney Haines AM and his family. John came from a family of boat builders and fishermen and honed his craft during his early years before using his skills and experience to build THG into an enviable empire. Still a family owned and run business with John Jnr at the helm, John’s influence continues to be felt every day at the Haines factory and offices since his passing in 2009.


With over 59 years of innovation, research and development under its belt, THG today design and manufacture a range of award-winning trailerable fiberglass boat brands including their flagship Haines Signature Boats range and Seafarer Boats. It is also home to Seachange Boating, an online store which you'll find a comprehensive range of products that we know you will love. 

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For almost six decades, Haines Signature Boats has been designing and manufacturing an award-winning range of trailerable fibreglass boats in fishing, sports and cruiser lines.


With the world-patented Signature Variable Deadrise Hull, Haines Signature Boats has revolutionised the fibreglass boat industry with a ride that offers remarkable fuel economy and stability at rest.


Nothing rides like a Signature!

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Seafarer’s famous models have remained strong in Australian boater’s hearts since being founded by Doug Fry in 1957.

THG acquired the Seafarer brand in 2007 from Lindsay Fry (Doug’s son), ensuring the company remains in the hands of an Australian family-owned manufacturer to continue the Seafarer legacy. Every boat in the Seafarer range is 100% Australian made and owned.


Seafarer have been made for generations… and today’s Seafarers will continue to be used for generations to come.


Whether you’re into boating, fishing, camping or caravanning, our aim is to deliver great quality products to enhance your lifestyle.


You’ll find plenty of products from big brands such as Simrad, Mares, Camelbak, Coleman, JL Audio, purpleline and more, as well as co-branded products and our very own SCB line of goodies. These can be found online or in store at participating stockists around Australia.


Our online store is now live! You'll find a comprehensive range of products that we know you will love. Shop now via the link below.

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